Peak Alpha, a leading financial advisory management service in India, has won the National Award for Best Wealth Management Company for three consecutive years. They sought a rebrand to capitalize on their success and increase international recognition. The challenge was creating a brand identity that integrated their solid values and conveyed professionalism, strength, and stability.
Peak Alpha approached Punch Design for a rebrand, requesting a solid brand identity that complemented their business success. Punch Design created a brand that was playful and positive but highly adaptable, reflecting Peak Alpha's values. The logo was devised from a stylized 'P' and 'A,' designed to resemble a graph with a 7-colour bar representing the 7 pillars the brand stands for. The brand's stationery creatively used the logo, unfolding the letterhead to reveal the brandmark. The brand guidelines, including font, colours, icons, and application examples, helped the brand express itself sustainably as the company grew.
The rebrand by Punch Design was a success, with the new brand identity reflecting Peak Alpha's values of honesty, professionalism, and empowerment. The brand conveyed strength and stability, setting Peak Alpha apart in a traditionally unimaginative industry. The brand's stationery and logo were well received, creatively showcasing the brand's unique approach. The rebrand helped Peak Alpha increase international recognition, cementing its status as a leading financial advisory management service.
Above and Beyond:
The level of creativity and professionalism of this team is rare. Their impact on the way people perceive our brand now is something unbelievable.
— Priya Sunder
Director, Peak Alpha