Marketing a product to medical professionals requires a different approach. Sales representatives need to have handy information to answer queries and promote the product efficiently. Johnson & Johnson tasked Punch with creating a solution to compile information about their Acuvue product and present it in a simple yet presentable manner.
To create a solution that meets the needs of medical sales representatives, the information must be easy to access and use in a one-on-one setting. A user-friendly and attractive design helps maintain a professional image.
Punch created a professional detailing kit for Acuvue that compiled all necessary collateral in a handy box. The kit was designed to be user-friendly and easy to navigate while maintaining uniformity with brand guidelines. The package provided sales representatives with all the necessary information to promote the product and answer any medical professionals' questions. The kit's design conveyed a professional image aligned with the brand's values.
