The brandmark aims to pay homage to the traditions of the UAE while also reflecting the forward-thinking nature of the region. The brandmark for Almghweer uses a modern interpretation of traditional Kufi calligraphy, a style of Arabic script characterized by its geometric forms and angular shapes.
The stylized use of the Arabic letter Meem (م) in the brandmark is particularly noteworthy as it is flexible and can be used in different variations and forms.
The use of the Meem in other variations and shapes gives a dynamic feel to the brandmark and makes it easy to recognize.
The brandmark is an excellent representation of Almghweer's mission of empowering the youth and its approach of being traditional yet forward-thinking.
The vibrant colours used in the Almghaweer brandmark help convey a sense of energy, youthfulness and positivity, which aligns well with the program's mission to empower and inspire young people. The use of bright colours also makes the brand easily recognizable and memorable, which can help to increase awareness and engagement with the program.
Overall, the combination of a modern interpretation of traditional calligraphy, the use of the Arabic letter Meem in different variations and forms and the choice of a vibrant colour palette makes the Almghaweer