CLIENT
The Tamimi Group of Companies
Branding
YEAR
2008
SERVICES
Brand Identity

Multi-Lingual Mark

The logo developed was a single graphic that can be read in both languages simultaneously. From left to right as English and right to left as Arabic. Both read as Tamimi!

Catering to English and Arabic audiences, Tamimi also wished to look sleek and modern. In response, Punch designed a unique brand identity that could be read in both languages simultaneously. In a multi-lingual market, brand identities often have to compromise on brevity. Logos resort to communicating the brand name in more than one language together.

This makes the bi-lingual identity inflexible or makes the uni-lingual identity miss out on certain audiences. Tamimi was a brand that not only catered to both English and Arabic speakers, but also wished to look sleek and modern. Punch answered this challenge with an innovative idea.

We designed a unique typography solution. The logo developed was a single graphic that can be read in both languages simultaneously. From left to right as English and right to left as Arabic. Both read as Tamimi!

CLIENT
The Tamimi Group of Companies
Branding
YEAR
2008
SERVICES
Brand Identity
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