CLIENT
Mubadala Healthcare
CATEGORY
YEAR
2012
SERVICES
Visual Language
Brand Identity
Brand Standards
HealthPoint Guidelines
The colours for the brand were inspired by the seven colours of the sand from the seven emirates of the UAE
CLIENT
Mubadala Healthcare
CATEGORY
YEAR
2012
SERVICES
Branding, Brand Guidelines.
When it comes to building a successful brand, guidelines are essential to ensure consistency across all touch points. For Healthpoint by Mubadala Healthcare in Abu Dhabi, creating a brand identity guideline was a critical step in representing their world-class facility accurately. With a wide range of specialties under one roof, Healthpoint needed a symbol that could express its multi-specialty prowess.
Punch identified the hummingbird as a representation of Healthpoint's agility, speed, and expertise. By creating a modern and innovative identity based on the hummingbird concept, Punch helped Healthpoint become recognized for its unique approach to healthcare.
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