When it comes to building a successful brand, guidelines are essential to ensure consistency across all touch points. For Healthpoint by Mubadala Healthcare in Abu Dhabi, creating a brand identity guideline was a critical step in representing their world-class facility accurately. With a wide range of specialties under one roof, Healthpoint needed a symbol that could express its multi-specialty prowess.
Punch identified the hummingbird as a representation of Healthpoint's agility, speed, and expertise. By creating a modern and innovative identity based on the hummingbird concept, Punch helped Healthpoint become recognized for its unique approach to healthcare.