The values that guide decision-making at Johnson & Johnson are spelled out in 'Our Credo'. Put simply, Our Credo challenges JNJ to put the needs and well-being of the people they serve first.
2013 marked 75 years of the credo, and to celebrate this the MENAP office joined up forces with the distributors from across the region to join in the celebration.
Punch designed a museum like exhibition that showcases the many achievements of the company from the credo all the way to the day. A commemorative Hardbound Credo coffee table book was also designed printed and developed by Punch.