Navigation for Humans.

Visiting a website is like being invited for dinner. You expect hospitality. You need to be greeted, introduced and escorted around. And for a luxury brand like Al Nabooda Automobiles, this is a bare necessity.

Punch set on the quest of giving the Al Nabooda Automobiles online identity an evolutionary revamp. We permeated the angular composition of their logo into the framework of the website design. At a 60°-120° distinction, the content was now not only visually appealing, but also gave the visitor a smooth navigation experience.

In order to give justified attention to both, the automobile marquees as well as the dealer, our design created a lucid contrast between both. We also created ample avenues for the automobile brands to showcase their models and services without external linkage. Therefore, in minimum steps, any visitor could view, learn and take action within the website itself.