Trade Marketing Tricks
J&J’s challenge was to bring a uniform look to the documents used by J&J’s merchandiser and business development managers in all Middle East countries.
A very comprehensive and consistent set of guides was conceptualized, designed and printed.
Housed in a stylish red and green folder, the volumes were a comprehensive reference material. It took 6 months to create and deliver 64 books, 20 guides, a corporate brochure, 13 fact sheet books and 13 product planograms.