CLIENT
Johnson & Johnson Middle East
CATEGORY
YEAR
2008
SERVICES
Brand Standards
Presentation Design
Visual Language
Trade Marketing
Trade Marketing Tricks
Housed in a stylish red and green folder, the volumes were a comprehensive and thorough reference material for retail markerting
CLIENT
Johnson & Johnson Middle East
CATEGORY
YEAR
2008
SERVICES
Branding, Brand Guidelines, Retail Toolkit
J&J’s challenge was to bring a uniform look to the documents used by J&J’s merchandiser and business development managers in all Middle East countries.
A very comprehensive and consistent set of guides was conceptualized, designed and printed.
Housed in a stylish red and green folder, the volumes were a comprehensive reference material. It took 6 months to create and deliver 64 books, 20 guides, a corporate brochure, 13 fact sheet books and 13 product planograms.
Challenge
Solution
Success
Summary
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