unlock
brand
potential
branding
Brand Naming
Brand Strategy
Brand Identity
Brand Architecture
Visual Language
Brand Standards
Brand Activation
Employee Branding
A Strong and Affordable
Branding Approach
Today, having a strong brand has become crucial for all businesses. Therefore, we decided to simplify the branding process, making it accessible for everyone to build their brand.
Our team of experts will work with you to create a custom brand strategy and identity that helps you connect with your target audience and drives business growth.
Whether you're a big or small business, we're here to help you build a hard-working brand that works for you and resonates with your customers.
Why Punch
punch
01
Brand Guardianship
Your brand equity is a valuable asset, but limited budgets, tight deadlines, and resource constraints can sometimes lead to decisions that can damage it.
At Punch, our top priority is helping you navigate the right path in protecting and prioritizing your brand equity. Trust us to be unwavering in our commitment to preserving the value of your brand.
02
Agile Framework
Not being part of the process can be frustrating, so we involve you in the process, recognizing the unique insights you bring to your business.
Our focus on open communication and collaboration ensures a transparent creative journey where your input and feedback drive the project's direction with an agile methodology.
03
International Exposure
Our dual hemispheric presence offers you the advantage of tapping into a global pool of expertise and enhances our responsiveness to your needs.
Our creative solutions are always ahead of the curve, and you can have peace of mind knowing that our team is dedicated to staying on top of the latest trends and delivering significant results.
WORK
What we do
services
Brand Naming
Our brand naming process simplifies complex brand values into a memorable name that resonates with the target audience. We work with you to research and understand your brand's core values and audience preferences, ensuring the name is unique and available.
Brand Strategy
We develop a comprehensive brand strategy that defines your unique position and value. Our experts analyze your brand's strengths, weaknesses, opportunities, and threats to create a strategic plan that aligns with your values and resonates with your audience.
Brand Identity
Our process for brand identity involves crafting a visual identity that captures the essence of your brand. We explore and refine design concepts for your logo, typography, colour palette, and other elements to create a cohesive visual language representing your brand.
Brand Architecture
Our process involves creating a clear and organized structure for your brand, including product and service offerings, sub-brands, and extensions. We work with you to define a brand hierarchy, naming conventions, and standards, ensuring consistency and clarity.
Visual Language
Creating a solid and consistent design language that reflects your brand's values and resonates with your audience is at the heart of our visual language process. We work to establish a unified and memorable look and feel, ensuring a robust and consistent brand presence.
Brand Standards
Ensuring consistency and coherence across all brand materials is crucial. We create brand standards guidelines, outline the visual and messaging elements, and regularly update them as your brand evolves and grows so that remote design teams always align with your brand.
Brand Activation
Effective brand activation is critical to bringing your brand to life. We develop tailored strategies that bring together multiple touchpoints, such as events, digital media, and promotions, to generate excitement and engagement so that you can stand out in a crowded marketplace.
Employee Branding
Empower employees to become brand ambassadors, driving brand awareness and loyalty from within. By aligning company values and culture with employee behaviour and communication, we create a strong brand identity that resonates with customers and employees.
How we do iT
PROCESS
01
Discovery
Gathering information about the target audience, competitors, and market trends better to understand the target audience and their needs and wants.
02
Strategy
Defining the brand's unique position and value and creating a strategic plan for messaging, vision, mission, and brand values for differentiation, distinct image, and consistency.
03
Concepts
Exploring and refining brand design and visual language concepts to create a comprehensive visual identity with a logo, typography, colour palette, and other elements.
04
Implementation
At this stage, you bring your brand to life by applying your visual identity to various touchpoints, such as your website, business cards, packaging, and marketing materials.
05
Evaluation
This is an ongoing process where you evaluate the effectiveness of your brand design and make any necessary changes to ensure it remains relevant and effective over time.
WHAT THEY SAY
Testimonials
A partner you want on your side.
They are excellent at what they do. The whole team is very professional and they get the work done fast and on-budget. Punch is the partner you want to have on your side in the FMCG environment. They are an integral part of our success!
ALEX KOPITSAS
HR Director
JOHNSON & JOHNSON MENAP
