CLIENT
Crayon Data – Singapore
Branding
YEAR
2012
SERVICES
Brand Identity, Brand Guidelines

Design is problem-solving

Design is, and always will be, about problem-solving. The Crayon Data brand identity was derived from the seven tangram shapes, symbolic of an elegant answer to perplexing data problems or puzzles – solved in a minimalist, simple, visual way. Like data can be interpreted to mean different things, given the same sets of ‘figures’, these 7 tangram shapes and colours can be morphed, changed and reordered to create thousands of different figures. This flexibility and simplicity in presenting data is what Crayon (and the Tangram shapes) represents.

CLIENT
Crayon Data – Singapore
Branding
YEAR
2012
SERVICES
Brand Identity, Brand Guidelines
No items found.

The seven segments forming the monogram (stylized Roman capital letter ‘C’) for Crayon are in vibrant basic colours, which then extrapolate to be assigned different meanings through color coded design considerations.

No items found.

This makes the logo become flexible and adaptable to a variety of applications. Punch designed a comprehensive corporate identity guidebook and a stationery set for the brand.

No items found.
No items found.
No items found.
No items found.

More Case studies

Activating Ideas

Branding

ADEC Report 2016

Design

Talking Quality

Branding

Trade Marketing Tricks

Marketing

A project on your mind?

If you have a branding, design, digital, creative or advertising project you’d like to collaborate with us, send us your query and we’ll get back to you within 24 hours. Is it urgent? Then feel free to give us a call on +971 4321 4114

LET'S GET STARTED