The Innovative Touch

An interactive POSM (point of sales materials) including touch and feel unit that showcased an actual meter to engage and educate potential customers. Customized shelf-talkers with pull up strips and complementary conversational communication were also designed to excite the customers.

CLIENT

Lifescan

CATEGORY

YEAR

2020

SERVICES

Marketing, Graphic Design, Art Direction

A leader in producing portable blood glucose monitoring devices, OneTouch has made life easier for thousands of diabetics around the globe. For over 35 years, the brand has been committed to improving the quality of life for people with diabetes and their caregivers by developing products that are an archetype of simplicity, accuracy and trust. OneTouch Verio Reflect™ is the newest addition to the OneTouch range of meters.

Unlike other glucometers in the market that only alert patients when blood sugar levels are above, in or below capacity, the OneTouch Verio Reflect™ also helps patients manage their highs and lows and makes it easier for them to know when it's time to take action.

The glucometer market is highly competitive, with hundreds of meters presenting varying features.

Although OneTouch is a well-known brand, new products, even by reputable companies, need exposure to establish themselves.

The challenge presented by this product was setting it apart from generic meters that already capture a good market share.